Since the introduction of social media, the online community has grown tremendously making it become a considerable factor in hotel digital marketing. It is one avenue that if well exploited can yield to incredible results. Over the years social media has proven that it can single-handedly catapult a hotel business to great heights and enable you to make huge profits that otherwise would have been impossible. Below are some reasons that make social media essential in hotel digital marketing.
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1. It strengthens your hotel brand.
With social media, you can use videos, images and even words to showcase your brand. With millions of people scavenging for incredible content every second, you will be able to establish a strong base in no time. All you need is to make sure that you use every tool you have to make them believe that you are a big deal. Once you manage to convince a group of people, you will be surprised how they will make a massive difference by conveying the same to their followers. In no time your brand will hold, and people will be referencing it on every social media platform.
2. You will be able to bring in new customers.
The three leading social media platforms have more than 2 billion users combined. A huge portion of this number constitutes of people who are looking for a great venue to dine with their friends or loved ones. This means that social media contains is the only hotel digital marketing strategy that guarantees you, potential customers. All you have to do is charm them with great content, and you will see your hotel business getting flooded with new clients.
3. It is the best way to know what is trending.
Different sectors have different trends, and the only way to know what’s trending in the hotel industry is by using social media. The information is vital and using it can be the best way to shine a light on your brand. Make sure you caption the trending news in your content. This way you will be able to penetrate the online market and become known in different places. It is thus factual that without social media, digital marketing in Kenya is paralyzed.
4. You get to interact with your customers.
Through the different social media platforms, you can directly interact with your customers and potential leads. This way, you will be able to market your brand and convince people to try out your hotel. It is also the only place that you will be able to see what people are saying about your hotel business thanks to the reviews. You will have a clear idea of the strengths and weaknesses of your business.
Social media has proven to be a big part of digital marketing in Kenya. It harbours a huge number of leads and provides a platform where you can interact with your customers and market your business. All you have to do is work on any weaknesses a client mentions in the review and maintain the strengths. With time your hotel will be not only perfect but also renowned thanks to Social media.