The relevance of hotel digital marketing in Kenya has been evident in the tourism sector since its initialization. It has gone further to revolutionize the marketing game for hotels by improving methods through which stakeholders can reach and influence leads, something that would be very difficult otherwise. Hotels that are practicing excellent digital marketing strategies cannot deny the key role it has played in boosting their business and simplifying ways through which their clients can access their services and make bookings in advance. Some of the numerous factors that have impacted hotels in this digital era include:
Hotel Digital Marketing Strategies
SEarch engine Optimization
Search Engine Optimization popularly known as SEO is on the forefront when it comes to hotel digital marketing. This where remarkable web building practices are intertwined with good content for a website to obtain the topmost rank on the search engine result page. The website will end up appearing on the first page of a search engine whenever a search is initialized. This is enough to make a hotel visible to the world and showcase its numerous services. The more visible a hotel website is on a search engine, the bigger the traffic and the high conversion rate.
Social media is at the center of digital marketing in Kenya. This is where millions of people converge to gather or share information. Hotels are now making use of the different social media platforms like Twitter, Facebook and Instagram to announce their existence and exhibit their services.
A hotel with good social media marketing tactics is bound to create new leads, keep existing clients and improve their rapport a great deal. This is one area that is known to harbor a huge and potential market and is now transforming the hotel business incredibly.
Stating that online travel agencies have been the pillar of digital marketing in Kenya is an understatement. There were times when penetrating the foreign market was a problem but now the likes of Trip Advisor, booking.com and Expedia has made it very easy and convenient. Hotels that are using these online travel agencies are getting significant exposure and are tapping markets in different locations across the globe. Using an Agency like Trip Advisor, for instance, you can show how many rooms are available, the kind of services you are offering and the numerous amenities available.
Nothing moves masses like good photography. This is one sector that hotel digital marketing relies upon to show the world that they exist. Photography enables a hotel to make a visual presentation of their services on their website, social media platforms and most importantly online travel agencies.
Without photography, the world of hotel digital marketing would be filled with huge content without anything to prove that these things exist. It is one area that is creating a significant impact.
Digital marketing in Kenya has taken the hotel industry to a whole new level. It has created a rare platform where numerous hotels can compete for the online market efficiently. A hotel with good digital marketing strategies that utilize the above factors is bound to cross borders and create an incredible online existence that no one can ignore. This is how transformative the digital marketing world is in the hotel industry.