Turning a visitor to a client is one of the most breathtaking
emotions ever. Clients tend to make their decisions based on the first
few seconds after your site loads. You should, therefore, monitor your
conversion rate to find out whether your marketing strategy is serving
its intended purpose.
A well-optimized site will most definitely amount to more sales. SEO
and CRO go hand in hand, it’s however not wise to invest in redirecting
traffic to your website and fail to convert a majority of them into
Below are some of the efficient ways to implement CRO;
1. Focus on Appropriate Content
A lot of organizations tend to stuff their content with keywords for
SEO. This, however, limits the information the customer wants to get
from your website. The content should be seamless and with intent.
Once a potential client notices the language has a lot of assurance,
they will most likely convert to a real client. The best way to solve
that would be by making your content clear and concise.
2. Invest in visuals
‘A picture is worth a thousand words,’ this statement could never be
more right in the CRO world. Wordy content tends to make tired before
they even start going through your site. Decrease that kind of feeling
by dropping in some catchy photos or short videos that serve the
Pictures provide the right engagement that clients need while
processing the information. The length of time spent engaging with your
content plays a crucial role in creating a new conversion.
3. Regular Testing
The availability of platforms that measure user engagement rate has
come in handy. You now have the potential to know where users spend more
and less time on your site as well as what is clicked more often.
This eases optimization by working on the content that doesn’t bring a positive impact.
Your marketing results will surely go to the next level once you
Implement the ways mentioned earlier, . While practicing CRO keep in
mind that good practices bring about positive results.