The Kenya CLimate Innovation Center, Kenya's leading clean energy technologies ambassadors, desired an online display of their strategy to increase awareness, while utilizing their current customer base.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To increase awareness & facilitate sign ups for a number of competitions run by KCIC.
A dynamically innovative digital media suite that allows users to be re-targeted based on the their interests, age groups & location . This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular activities & projects being carried out by The Kenya CIC. In addition to that, we developed & initiated user targeted campaigns on 3 social media platforms.
We achieved a Click Through Rate (CTR) of 0.09%, which generated a good number of new visits & sign ups. In the campaign’s final month of activity the Cost Per Action (CPA) was reduced by 40%, surpassing the client’s target. By May 2017 KCIC double digit increase in their social media following – (generated by both dynamic re-targeting and the prospecting campaign) – this produced a Return on Investment (ROI) of 300%.
40% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide what makes us feel like we're their top priority.”