Category Archives: Advanced SEO Techniques

The content writer will be a creative professional with a good understanding of how the major search engines work and what people are searching for…

SEO has proven to be a crucial tool when it comes to hotel digital marketing. If used appropriately, it can easily put your…

The relevance of hotel digital marketing in Kenya has been evident in the tourism sector since its initialization. It has gone further to…

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…